Mark my words, if you want to stay relevant and competitive in the coming years — I don’t care if you’re in sales, tech, finance, publishing, journalism, event planning, business development, retail, service, you name it — you will still need to develop and grow your personal brand. Everyone — EVERYONE — needs to start thinking of themselves as a brand. It’s no longer an option; it is a necessity.

— From the new and awesome book from Gary Vaynerchuk “Crush it!”